As Gen Z becomes the target demographic of an increasing number of industries, brands old and new are refreshing their strategy to get it right with this gen… TL;DR: Brands are increasingly focusing on Gen Z, and this generation is looking for transparency, bold personality, and inclusion from brands While minimalist designs may have been the go-to for reaching Millennials, Gen Z wants to see creativity in brands’ packaging and overall personality Supporting the social issues Gen Z is passionate about is also vital to authentically reaching this generation In the last year, legacy brands from Midol to Colgate to...