As Gen Z becomes the target demographic of an increasing number of industries, brands old and new are refreshing their strategy to get it right with this gen… TL;DR: Brands are increasingly focusing on Gen Z, and this generation is looking for transparency, bold personality, and inclusion from brands While minimalist designs may have been the go-to for reaching Millennials, Gen Z wants to see creativity in brands’ packaging and overall personality Supporting the social issues Gen Z is passionate about is also vital to authentically reaching this generation In the last year, legacy brands from Midol to Colgate to Levi’s have reinvented themselves for Gen Z via fresh product packaging and creative digital marketing campaigns. A number of new beauty, lifestyle, and food brands have also popped up to appeal to Gen Z’s love of maximalism, from their bold product designs to their overall brand personality and purpose. While Millennials were all about minimalism (hi, Glossier), Gen Z is the opposite: when it comes to packaging, this gen...
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