May is Mental Health Awareness Month, and LGBTQ+ young consumers have different needs when it comes to mental health support… TL;DR: LGBTQ+ young consumers are more likely to say their mental health has been negatively impacted by the pandemic They’re also more likely to want to speak to someone one-on-one about their mental health—and some nonprofit organizations and therapists have been finding ways to connect with this demographic Half of LGBTQ+ young consumers are interested in anxiety-reducing products, and some brands are making products and experiences specifically for them We told you that the number of Gen Z who identify as LGBTQ+ continues to grow, and their needs are different compared to their non-LGBTQ+ counterparts. One major difference that YPulse’s data has uncovered is that LGBTQ+ youth are far more likely to be struggling with mental health than their non-LGBTQ+ peers. Though these generations are growing up with more acceptance and openness around their sexual identities than previous, there are many, many obstacles they still face, and their mental...
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