With virtual influencers set to become the next trendsetters, brands should be thinking about partnering with them—and VirtualHumans.org can help… TL;DR: As gaming and virtual experiences increase in popularity, young consumers are already interested in following computer-generated influencers on social media By building their own virtual influencers, brands have an opportunity to create value for fans and control the story Brands that aren’t sure if they’re ready to go “all out” on virtual influencers should consider partnering or sponsoring existing ones YPulse’s Metaverse trend report found that over a quarter of young consumers are interested in following a computer-generated influencer on social media. We’ve been keeping up with virtual influencers since they first came onto the scene several years ago, but with the expansion of the metaverse, they’re becoming even more popular. Now, brands like Prada, Samsung, and Alibaba have started working with agencies to create their own virtual influencers, who “are poised to be the new trendsetters,”according to Refinery29. A recent study by Virtue also predicts that super-personalized...
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