How Many Young Europeans See Social Media as a Career, in 3 Stats

The majority of young Europeans are creating content for an audience—and many are turning their social feeds into their career… TL;DR The majority of young Europeans are creating content for an audience—and many say social media is their side hustle or career Though their following may be “nano,” more than a quarter of content creators consider themselves influencers Brands have a huge opportunity to tap their content and put them in the spotlight YPulse’s recent WE New Content Creators trend report found that the majority of young Europeans are creating content for an audience beyond their friends and family, making nearly everyone an influencer in their own right—and they know the opportunity that presents for them. While these young nano-influencers may have smaller audiences, they’re reaching hundreds (if not thousands) of followers, and they’ve watched people just like them turn those followings into lucrative careers. In fact, half of young Europeans say social media provides them an opportunity to make money, and nearly three in five say they’re inspired...