The vast majority of Gen Z and Millennials in Western Europe say they support at least one social cause. But what does activism look like today? TL;DR Like their North American counterparts, young Europeans are generations of activists, and COVID only intensified their passion for causes The top way they’re voicing their support is through social media, and Gen Z especially is making waves (and change) through viral posts on TikTok Young Europeans—and Millennials in particular—are letting their wallets talk too, donating to charitable causes and buying from brands that support the causes they believe in We’ve long known that Gen Z and Millennials are generations of activists (and that they’re only getting more activated), and now we know that the same is true in Western Europe, too. In our recent WE Causes / Charity and Activism report, YPulse found that 95% of young Europeans are passionate about at least one cause, and research shows that the pandemic upped the importance of social causes among these gens as long...
- Article
