ACTIONABLE RESEARCH ON GEN Z AND MILLENNIALS
TikToks About School Shootings Are Gen Z’s Latest Coping Mechanism On The Viral List

TikToks About School Shootings Are Gen Z’s Latest Coping Mechanism On The Viral List

Teens are coping with their very real anxiety about armed assailants with TikTok videos, Rent the Runway is being slammed on social media, and Taylor Swift’s relatable meltdown is being meme-ified, and other things happening this week in the wild world of the internet…

1. Teens Are Satirizing School Shootings On TikTok

TikTokers are turning the reality of school shootings in the U.S. into satire, reports CNN. For instance, in one TikTok video tweeted by @catarinadanae, a U.S. student and a U.K. student sit side-by-side listening to M.I.A.’s “Paper Planes;” when the gunfire rings out in the chorus, the U.S. student panics and looks around while he U.K. student continues to study. Another popular meme includes different versions of being nice to “the weird kid in class,” and him telling you to go home before he starts assailing the school. Gen Z has shown time and again that their favorite coping mechanism for serious issues and emotions is humor. Like Tide Pods and Pepe the Frog memes, joking about school shootings is another way to express their anxieties.

2. Rent the Runway Is Having A Very Bad Week

Rent the Runway’s delivery system is falling apart at the seams, and customers are raising their concerns across social media. The clothing subscription service that kicked off a retail trend is hemorrhaging unhappy customers. It only takes a quick scroll through their social media accounts to find endless comments trying to get Rent the Runway’s attention concerning delayed orders and poor customer service. According to Recode, the company sent an email to members explaining why many are experiencing shipping delays, citing “unforeseen issues associated with a significant software transformation that we are executing” in their New Jersey warehouse. Only time will tell if loyal customers stick around or move on to one of the many Rent the Runway copycats.

3. Taylor Swift Goes Viral, But Not For Her Music

Taylor Swift has taken over the internet the past few months, but not entirely because of her music. Instead, several of her most embarrassing moments are being turned into memes. First, there were the “Drunk Taylor” memes. At a VMAs party, the singer famously let loose, inspiring fans to caption her relatable moments and faces. She took it in good stride, explaining that, “I go from zero to legitimately thinking I’m a wizard within like two drinks,” according to BuzzFeed News. Now, Swift is inspiring memes yet again, according to CNN, this time for having a post-surgery meltdown about a banana in which she has some quotable moments like when she says, “I’m not asleep. My mind is alive.”

4. One Viral Video Took This “Subway Soprano” from Homeless to Famous

A homeless woman recently went viral when a police officer caught her on camera singing a perfect Puccini aria in the Los Angeles subway, according to People. For those not in the know, that means she was singing opera, and in an on-pitch soprano at that. The video has accrued over one million likes on Twitter after being posted by the LAPD, who captioned it, “4 million people call LA home. 4 million stories. 4 million voices…sometimes you just have to stop and listen to one, to hear something beautiful.” Clearly, many people did hear something beautiful, because the opportunities are pouring in for the woman who was previously in dire straits. According to the Los Angeles Times, she’s been invited to be the first singer at the opening of Little Italy, and TMZ reports a Grammy-nominated producer has offered her a record deal.

5. Links to Pass:

Shane Dawson debuted his documentary about Jeffree Star to the tune of 17 million views and counting, Yandy made another controversial costume (hint: it involves Operation Varsity Blues), a comedian crashed Gigi Hadid’s runway, Balenciaga put on a prosthetic-filled fashion show, and a couple controversially celebrated their wedding Handmaid’s Tale-style.