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Infographic Snapshot: Cosmetic Surgery, Selfie Culture & Young Females

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS

We recently looked into the reported surge of cosmetic procedures among young females, asking them which they are interested in doing…

Cosmetic surgeries have been rumored to be on the rise among Millennials. In 2016, The American Society of Plastic Surgeons reported that filler and paralytics procedures had increased by 40% among 20-29-year-olds over six years, and lip enhancement was growing among 13-19-year-olds. At the time, the media called it the “Kardashian Effect,” blaming the increasingly picture-perfect women of the family for the surge in cosmetic surgeries among Millennials. This year, plastic surgeons are still reporting rising trends in procedures, with a shifted focus on the selfie. The American Academy of Facial Plastic and Reconstructive Surgery recently reported that over half of plastic surgeons saw patients who wanted to go under the knife for better front-facing photos over the past year, up 13% from 2016. According to them, “selfie-awareness” is a “movement [that] is only going to get stronger.”

The good news is that 72% of young women tell us they feel good about the way they look—a slight increase from 2017 when a 67% felt that way. However, their potentially growing self-confidence hasn’t rendered them immune to the pressures today’s society can place on women—and on their social media image. Sixty-five percent of 13-35-year-old females say they feel pressure to be better looking, and close to half say they wish they looked more like their edited selfies in real life. For the large majority of Millennial women, that burden extends to their body image, with a little less than nine in 10 saying they wish they could change things about their body—and Gen Z females aren’t far behind with two in three having that same wish. So is the pressure to look selfie-ready impacting their desire to actually have procedures done?

We recently looked into the reported surge of cosmetic procedures among young females, asking them which they are interested in doing—whether soon or in the future—and compared their interest to last year. Check out our infographic snapshot below to find out how they responded, and the motivations behind their desire to achieve the picture-perfect look.

 

Millennial research, Millennial insight, Millennial marketing, Gen Z research, Gen Z marketing, Gen Z insight, youth research, youth marketing

To download the PDF version of this insight article, click here.

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