What Are Gen Z & Millennials Doing to Celebrate the 4th?

Jul 03 2018

This exclusive sneak peek at a Ypulse Topline Report reveals what young consumers are doing (and spending) to celebrate the 4th of July this year…

What do young consumers have planned for today? How much will they spend and on what? Today, we’re giving you an exclusive look at a portion of a recent Ypulse Topline Report that dove into the topic. 

Teens might have the most celebratory activities planned, with 13-17-year-olds the most likely to say they’ll be watching fireworks, having a picnic/BBQ, and wearing red, white, and blue, but Millennials are the group that plans to spend the most. Almost three quarters of 25-35-year-olds told us they planned to spend on food, and half of 21-35-year-olds planned to spend on booze. Take a look at the excerpt from our 4th of July & Thoughts on America Topline Report below to see more on what young consumers planned to do, and spend, today! 

Gold subscribers can access this full report & data here!

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