Face-masked women are taking on a new Instagram trend, Skittles goes white for a cause (but not everyone likes it), a scene in box office hit Wonder Woman is inspiring fans to try a new fashion trend, an “open-air” hotel suite has a reservation list in the thousands, and more links to check out this week…
#Skintertainment is Trending
Face-masked women are taking over Instagram feeds with their #skintertaiment. Generating over 500 posts on Instagram, the hashtag puts the spotlight on trending Korean face masks, which can vary from a thin, pale veil, to gold masks, and even animal faces. One @insiderbeauty post explaining rubber face masks under the hashtag has over 500,000 views. K-beauty is a trend that has “exploded in popularity,” and is expected to reach $13.1 billion by 2020, according to Euromonitor.
White Skittles Miss Their Mark
Skittles’s celebration of LGBT Pride month has been both a hit and a viral miss. Recently, the brand put out a limited-edition all-white version of their candy, stating, “During Pride only one rainbow matters, so we’ve given up ours to show support.” But some described the effort as racist and claim it celebrates white pride. Others applauded Skittles’s efforts—which included profits going to pro-LGBT charities. Wrigley has since responded to the allegations, stating “Happiness, fun, and inclusion are at the heart of who we are…any suggestion that this support for Pride is in any way racist is clearly wrong.”
Wonder Woman Inspires New Internet Challenge
Box office hit Wonder Woman is inspiring its legion of fans to take on a new fashion trend: the sword-in-dress look. Trending hashtag #wwgotyourback on Instagram, Facebook, and Twitter leads to images and videos of women placing a sword into the back of their dress with its handle peeking out—a move Wonder Woman pulls to conceal her sword at a party in the film. Reaction has been mostly positive with many seeing the trend as an “extension of the film’s feminist messages of inclusion and strength.” In one Instagram, a woman in a wedding dress shows off her sword-wielding skills with the caption “#wonderwoman showing us how to be a pretty princess and a force to be reckoned with. #WWgotyourback challenge: accepted!”
The Hotel Suite with Thousands of Reservations
A luxury hotel suite with no ceiling or walls is bringing in reservation requests in the thousands. The Null Stern Hotel in Switzerland has created the ultimate Instagram-worthy destination: an “open-air” hotel suite on top of a grassy hill, outfitted with a bed, floor, small partition, and a butler that serves breakfast in bed, among other services. Over 1,300 reservation requests have been made so far, so watch out for those Instagram posts.
Links We’re Passing
The Fyre Festival saga continues with attendees going to Ebay to sell their memorabilia, a bathing suit covered in chest hair is going viral, a tweet about a hair fail is trending—and even reunited classmates that knew each other in pre-school.
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