NEW GEN Z 101: Unlock & Outlast Microtrends

Infographic Snapshot: Millennials & The Olympics

Jul 27 2016

From who’s watching and why to the athletes they care about, we asked young consumers all about their plans for the 2016 Olympics…

The 2016 Olympics in Rio kicks off next week and will take over screens all around the world—but will Millennials and teens be watching? Young consumers are a key audience for the games, with many marketers spending to reach them, and counting on their viewership. This year, NBC paired with BuzzFeed to get young viewers excited for the Olympics and continue the upward trend of viewership among young audiences. Their enthusiasm is key, and our recent survey delved into exactly what they think of the upcoming event. We asked 1000 13-33-year-olds all about their Olympic plans and views, to find out who’ll be tuning in, what screens they’ll be looking at, what athletes they want to see, and more. Here’s just some of what we found…

 

Ypulse Gold subscribers can access a full Special Report, and the full survey data, on Millennials and the Olympics here. Click here to contact us if you are interested in gaining access. 

To download the PDF version of this insight article, click here. 

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