For the past two days, Ypulse has been at our Naming the Next Generation and Mashup: Reassessing Millennials events, talking to generational thought leaders and digging deeper into the rapidly changing world of Millennials and the next generation. We’re devoting today’s Don’t Miss List to a few of the announcements and insights from this week’s events we don’t want you to miss out on, even if you weren’t able to be there!
1. Ypulse and Thumb Have Joined Forces
As we were thrilled to announce on Wednesday, Ypulse and Thumb have merged to revolutionize marketing research among the under 35 population. At our Mashup, we fielded a question to some of the 1.5 million members of the Thumb community, asking whether marketers were doing a good job marketing to Millennials. In under 8 minutes we received 300 responses, with a resounding 77% saying “no.”
2. We Named The Next Generation: Meet The Plurals
We combed through submissions in our Naming the Next Generation survey, heard from some of the major players in generational insight, and debated names that described everything from their regimented lives to their increasingly localized worlds. The name voted as the winner describes the multiverse in which the next generation lives and the increasing fragmentation of the society they’re being shaped in: meet The Plurals.
3. Surprising Insider Stats
Some of the important stats we learned from youth insights leaders: 58% of Millennials said NO to the question “did college prepare you for the real world” and only 26% of Millennials feel like an adult. Millennials are the most educated generation with $500 billion in purchasing power influence. 82% of Millennials believe they will have everything their parents had and 78% of kids say they think they are smarter than any kids their age, illustrating a similarity between the two generations: utmost confidence.
4. Millennials Segmented and Reassessed
Ypulse did a psychographic study of over 3,000 Millennials ages 13-31 to deconstruct and segment the generational monolith. We found five distinct segments: Muted Millennials, Moralistic Middles, Supremes, Alt. Idealists, and Beta Dogs, each with different outlooks, personalities, tendencies, and desires. One example: Muted Millennials play by the rules as introverts, while Supremes are extremely sociable and friendcentric.
5. Randi Zuckerberg’s Top Trends
Keynote speaker Randi Zuckerberg, founder and CEO of Zuckerberg Media, revealed the ten trends that are shaping Millennials today, including living in luxury without the luxury price tag, the transformation of brands into media companies, a digital identity created at birth, and the rise of the entre-ployee. As she explained, “Millennials want to get their hands dirty and bypass years of their career to get things done early on.”