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Monthly Events Roundup: Millennial Mega Mashup, Mashable Connect, Streaming Media East

Today we’re bringing you our monthly roundup of cool youth media and marketing events you or colleagues from your company may want to attend. If your company hosts an event relevant to the youth media or marketing space that you’d like Ypulse to highlight, email us


Digital Hollywood
Date: May 2-5
Location: Marina del Rey, CA
Cost: $735
Description: Digital Hollywood debuted in 1990 and has from its start been among the leading trade conferences in its field with over 15,000 top executives in the film, television, music, home video, cable, telecommunications and computer industries attending the various events each year. More

Mashable Connect
Date: May 3-5
Location: Orlando, FL
Cost: $2,699 – $3,499 (plus fees)
Description: Mashable’s largest conference, Mashable Connect, brings together the brightest minds to discuss key trends on the horizon and what digital professionals are thinking for the future. This year’s lineup of content covers a wide range of topics that you need to know now and for the future. These speakers will both educate and inspire. They bring a diverse mix of experience, insight, and case studies. Breakout sessions dive deeper into some of the topics most impacting your businesses and professions. You’ll also walk away with practical digital solutions to your business challenges. But Mashable Connect is more than just a conference. It is an opportunity for Mashable’s community to come together offline in a unique setting — to go beyond traditional networking. More

Millennial Mega Mashup
Date: May 7-9
Location: Miami, FL
Cost: $2,595 – $3,595
Description: Join IIRUSA and Ypulse for the sixth annual Millennial Mega Mashup! It’s the only event that explores Millennial culture, how youth habits and attitudes are evolving, and what this means for your brand and business. Millennials are the largest American generation ever, wielding enormous spending power, and they’re still figuring our their brand preferences and opinions. Unlike their predecessors, this group entered the world as tech smart, media-savvy kids, and they’ve grown up expecting more from the companies and brands vying for their attention. An All-Star team of speakers from the biggest names in youth culture will fill you in on what matters most to Millennials. More

Trend School LA
Date: May 10
Location: Los Angeles, CA
Cost: $2,500
Description: Part strategic retreat, part graduate seminar, The Intelligence Group’s Trend School curriculum utilizes consumer research from the Cassandra Report to immerse participants in the social, technological, and cultural lives of Gen Y. The materials are delivered by a team of executives through presentations, detailed examples, and “hands on” interactive opportunities, all designed to explore the important trends shaping the lives of young consumers. In addition to discussing emerging macro trends from the recently released Cassandra Report, key trends will be presented in web, tech, new media, entertainment, fashion, retail, food and beauty. More

Streaming Media East
Date: May 15-16
Location: New York, NY
Cost: $495 – $1,295
Description: Streaming Media East is the one online video show that is solely focused on giving you real information you can apply immediately in your business. While it’s great to talk about a lot of streaming media topics like encoding, video players, webcasting production, etc., attendees want to do more than discuss these topics, they want to see them in action. At the 2012 Streaming Media East show, we’re going to have more hands-on sessions than ever before. Each of our 18 “how-to” sessions are taught by some of the industry’s leading instructors giving you step by step instructions on various technical aspects of the industry. Don’t just hear about these technologies — come see them in action! More

Date: May 15-16
Location: Toronto, ON, Canada
Cost: $399 – $900 (early bird discounts available)
Description: INplay is Canada’s premiere kids content conference that focuses squarely on interactive media that is created for kids from preschool through to tween. It is partly an examination of the marketplace, with a lot of time dedicated to innovation, education, and public service. More

Date: May 16-18
Location: National Harbor, MD
Cost: $895 – $1,395
Description: PlayCon, TIA’s International Conference of Play Professionals, is the toy industry’s premier annual gathering for play professionals who are looking to network with peers and industry icons and receive cutting edge research, ideas and inspiration. For the first time, PlayCon 2012 will be held in conjunction with TIA’s Annual Washington, DC Fly-In in the nation’s Capitol. More


Book Expo America
Date: June 5-7
Location: New York, NY
Cost: See site for details
Description: BEA is the leading event in North American publishing, and it returns in 2012 with even more new and exciting features to keep pace with the industry, including a totally revamped and expanded IDPF Digital Zone, live streaming of favorite BEA events, totally refreshed BEA Education Program, and favorite and up-and-coming authors. More

Date: June 5-7
Location: Los Angeles, CA
Cost: Free for industry representatives, $995 for others (early bird discount available)
Description: E3 is the world’s premier trade show for computer and video games and related products. The show is owned by the Entertainment Software Association (ESA), the U.S. association dedicated to serving the business and public affairs needs of the companies, publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. More

Licensing International Expo
Date: June 12-14
Location: Las Vegas, NV
Cost: Free
Description: Licensing International Expo brings retailers, manufacturers, brand owners, and marketers looking to find new properties and brands, see the latest trends in the industry, and to initiate licensing deals. Hosting attendees from over 90 countries, Licensing International Expo 2012 promises to be the largest gathering of licensing professionals anywhere, at any time. Whether you are looking to spot trends, build strategic partnerships, secure promotional tie-ins or take your property worldwide — this is where it all happens! More

Social Media Conference
Date: June 21-22
Location: Beverly Hills, CA
Cost: $775 – $1,250
Description: The goal of the conference is to improve effectiveness in building and maintaining communities. Experts cover various social media strategies that have been proven. The convention discusses matters important for operating any form of enterprise social network. This includes: back-end software, mobile, and other new technologies, government and corporate social media methods. The convention also covers various methods on a worldwide scope. This is a fast-paced convention on cutting edge techniques specifically designed for the social networking and social media industry. Having a “take the ball and run with it” approach, little to no time will be spent on introductions, summaries and overviews. More

American Library Association Annual Conference
Date: June 21-26
Location: Anaheim, CA
Cost: Price varies based on membership status
Description: The ALA Annual Conference is the world’s largest event for the library community. Bringing together more than 25,000 librarians, educators, authors, publishers, literacy experts, illustrators and the leading suppliers to the market, the Annual Conference gives you a once-a-year opportunity to advance your career and improve your library. More

Trend School Chicago
Date: June 26
Location: Chicago, IL
Cost: $2,500
Description: Part strategic retreat, part graduate seminar, The Intelligence Group’s Trend School curriculum utilizes consumer research from the Cassandra Report to immerse participants in the social, technological, and cultural lives of Gen Y. The materials are delivered by a team of executives through presentations, detailed examples, and “hands on” interactive opportunities, all designed to explore the important trends shaping the lives of young consumers. In addition to discussing emerging macro trends from the recently released Cassandra Report, key trends will be presented in web, tech, new media, entertainment, fashion, retail, food and beauty. More


Children’s Media Conference
Date: July 4-6
Location: Sheffield, England UK
Cost: £210 (early bird rate)
Description: The Children’s Media Conference is the only gathering in the UK for everyone involved in developing, producing and distributing content to kids – on all platforms. The event welcomes delegates from TV, interactive media, games, licensing, toys, radio, book and magazine publishing, and the arts and culture sector – with speakers from all those areas and beyond. It’s the only time when delegates from across the whole industry get together and, in the UK, it’s the best and most cost-effective way of meeting people relevant to your business. More

Date: July 12-15
Location: San Diego, CA
Cost: $23 – $175
Description: With an Exhibit Hall that spans over 460,000 square feet, Comic-Con has become the one show to attend. Add the major media attention the show receives and the largest number of attendees of any convention in the country, and you have a major opportunity to reach the biggest possible audience for your product or art. More

ANA Digital & Social Media Conference
Date: July 15-17
Location: Dana Point, CA
Cost: $995 – $1,195
Description: The ANA Digital & Social Media Conference will be a must-attend event for anyone who is trying to navigate their brands through this ever-changing media landscape. Digital media has become a part of consumer’s daily lives and they have become accustomed to viewing content and connecting with people wherever and whenever they want. Social media and viral videos have especially exploded in the last few years. Despite this rapid growth, clients have many questions and their issues include measurement, agency selection, internal org structure, and relinquishing control to the consumer while trying to influence the dialogue. More

BlogWell Chicago
Date: July 18
Location: Chicago, IL
Cost: $250
Description: BlogWell features eight great case studies on the best social media programs at large corporations. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. This event is all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. More

Date: October 6-7
Location: Cannes, France
Cost: n/a
Description: The world’s largest international digital library of children and youth programmes is at MIPJunior. Buyers, sellers, and content commissioners gather for two days prior to MIPCOM to learn, network, share insights, discuss trends, and uncover new production and co-production opportunities. More

New York Comic-Con
Date: October 11-14
Location: New York, NY
Cost: $35 – $100, early bird discounts available
Description: New York Comic Con is the East Coast’s biggest and most exciting popular culture convention. The show floor plays host to the latest and greatest in comics, graphic novels, anime, manga, video games, toys, movies, and television. Panels and autograph sessions give fans a chance to interact with their favorite creators. Screening rooms feature sneak peeks at films and television shows months before they hit either big or small screens. And with dedicated professional hours, New York Comic Con is a market place, bringing together the major players in the entertainment industry. New York Comic Con is the second largest pop culture convention in America and the only one that takes place in the comic book, publishing, media, and licensing capital of the world — Gotham City. More

YALSA Young Adult Literature Symposium
Date: November 2-4
Location: Los Angeles, CA
Cost: $50 – $375, early bird discounts available
Description: YALSA’s 2012 Young Adult Literature Symposium will gather together librarians, educators, authors and publishers to explore what lies ahead for young adult literature, including trends in content, format and interaction. In an era where trends can rise and fall in the blink of an eye, how do we find the next Big Thing? How will the changing face of today’s teen drive changes in content? What, besides words, will be in the digital future of young adult literature? Can looking into the past of the genre help us determine where we might be headed in the years to come? What factors play a role in determining what will become the Next Big Thing? Join YALSA as we explore what the future has in store for young adult literature and what or who may transform it. More

Social Gaming Summit
Date: December 13-14
Location: Los Angeles, CA
Cost: n/a
Description: Social Gaming Summit unites established industry leaders along with emerging start-ups in free-to-play games, social networking, virtual goods and payments infrastructure for two full days of illuminating keynotes, lively panels and engaging discussion on the convergence of gaming and the social web. More

For more coverage of youth marketing, go to the Ypulse Youth Marketing Channel.