Monthly Events Roundup: Ad Age Digital, Digital Kids Conference, Trend School

Apr 11 2012

Today we’re bringing you our monthly roundup of cool youth media and marketing events you or colleagues from your company may want to attend. If your company hosts an event relevant to the youth media or marketing space that you’d like Ypulse to highlight, email us

GET READY for the Millennial Mega Mashup presented by Ypulse and IIR, May 7-9, 2011 in Miami, Florida! More details below…

Featured Events

April

Ad Age Digital
Date: April 17-18
Location: New York, NY
Cost: $1,495
Description: This is the premiere event in marketing, technology, and media, where the biggest brands meet the most innovative startups and the new technologies that are transforming business. It’s Advertising Age’s take on digital, which means connecting the dots between Madison Avenue and Silicon Valley. In its 6th year, Ad Age Digital will have more than 700 high-level attendees and speakers over two days of keynotes, workshops and networking. It’s a fast, changing world, and this event will connect you with the new ideas, as well as the people you need to meet, all in one place. More

Digital Kids Conference
Date: April 25-26
Location: Los Angeles, CA
Cost: $795 – $1,195 (early bird discounts available)
Description: DigitalKids promises to deliver a robust experience to participants and conference goers alike, as growth in the digital youth market continues to skyrocket. Its goal is to continue bringing to light the best practices in digital product development, marketing and business strategies to reach and engage kids and youth. Digital Kids provides companies the critical information they need to reach digital kids and connected youth through online and mobile technologies. Coverage will include social games, mobile and tablet apps, virtual worlds, social media and marketing, and more. With the participation from industry leaders worldwide, this year’s conference includes dedicated tracks on operations, safety, business, production, and market research. More

Trend School NYC
Date: April 30
Location: New York, NY
Cost: $2,500
Description: Part strategic retreat, part graduate seminar, The Intelligence Group’s Trend School curriculum utilizes consumer research from the Cassandra Report to immerse participants in the social, technological, and cultural lives of Gen Y. The materials are delivered by a team of executives through presentations, detailed examples, and “hands on” interactive opportunities, all designed to explore the important trends shaping the lives of young consumers. In addition to discussing emerging macro trends from the recently released Cassandra Report, key trends will be presented in web, tech, new media, entertainment, fashion, retail, food and beauty. More

May

Digital Hollywood
Date: May 2-5
Location: Marina del Rey, CA
Cost: $735
Description: Digital Hollywood debuted in 1990 and has from its start been among the leading trade conferences in its field with over 15,000 top executives in the film, television, music, home video, cable, telecommunications and computer industries attending the various events each year. More

Mashable Connect
Date: May 3-5
Location: Orlando, FL
Cost: $2,699 – $3,499 (plus fees)
Description: Mashable’s largest conference, Mashable Connect, brings together the brightest minds to discuss key trends on the horizon and what digital professionals are thinking for the future. This year’s lineup of content covers a wide range of topics that you need to know now and for the future. These speakers will both educate and inspire. They bring a diverse mix of experience, insight, and case studies. Break-out sessions dive deeper into some of the topics most impacting your businesses and professions. You’ll also walk away with practical digital solutions to your business challenges. But Mashable Connect is more than just a conference. It is an opportunity for Mashable’s community to come together offline in a unique setting — to go beyond traditional networking. More

Millennial Mega Mashup
Date: May 7-9
Location: Miami, FL
Cost: $2,595 – $3,595 (early bird discounts available)
Description: Join IIRUSA and Ypulse for the sixth annual Millennial Mega Mashup! It’s the only event that explores Millennial culture, how youth habits and attitudes are evolving, and what this means for your brand and business. Millennials are the largest American generation ever, wielding enormous spending power, and they’re still figuring our their brand preferences and opinions. Unlike their predecessors, this group entered the world as tech smart, media-savvy kids, and they’ve grown up expecting more from the companies and brands vying for their attention. An All-Star team of speakers from the biggest names in youth culture will fill you in on what matters most to Millennials. More

Trend School LA
Date: May 10
Location: Los Angeles, CA
Cost: $2,500
Description: Part strategic retreat, part graduate seminar, The Intelligence Group’s Trend School curriculum utilizes consumer research from the Cassandra Report to immerse participants in the social, technological, and cultural lives of Gen Y. The materials are delivered by a team of executives through presentations, detailed examples, and “hands on” interactive opportunities, all designed to explore the important trends shaping the lives of young consumers. In addition to discussing emerging macro trends from the recently released Cassandra Report, key trends will be presented in web, tech, new media, entertainment, fashion, retail, food and beauty. More

Streaming Media East
Date: May 15-16
Location: New York, NY
Cost: $495 – $1,295 (early bird discounts available)
Description: Streaming Media East is the one online video show that is solely focused on giving you real information you can apply immediately in your business. While it’s great to talk about a lot of streaming media topics like encoding, video players, webcasting production, etc., attendees want to do more than discuss these topics, they want to see them in action. At the 2012 Streaming Media East show, we’re going to have more hands-on sessions than ever before. Each of our 18 “how-to” sessions are taught by some of the industry’s leading instructors giving you step by step instructions on various technical aspects of the industry. Don’t just hear about these technologies — come see them in action! More

INplay
Date: May 15-16
Location: Toronto, ON, Canada
Cost: $399 – $900 (early bird discounts available)
Description: INplay is Canada’s premiere kids content conference that focuses squarely on interactive media that is created for kids from preschool through to tween. It is partly an examination of the marketplace, with a lot of time dedicated to innovation, education, and public service. More

PlayCon
Date: May 16-18
Location: National Harbor, MD
Cost: $895 – $1,395 (early bird discounts available)
Description: PlayCon, TIA’s International Conference of Play Professionals, is the toy industry’s premier annual gathering for play professionals who are looking to network with peers and industry icons and receive cutting edge research, ideas and inspiration. For the first time, PlayCon 2012 will be held in conjunction with TIA’s Annual Washington, DC Fly-In in the nation’s Capitol. More

June

Book Expo America
Date: June 5-7
Location: New York, NY
Cost: See site for details
Description: BEA is the leading event in North American publishing, and it returns in 2012 with even more new and exciting features to keep pace with the industry, including a totally revamped and expanded IDPF Digital Zone, live streaming of favorite BEA events, totally refreshed BEA Education Program, and favorite and up-and-coming authors. More

E3
Date: June 5-7
Location: Los Angeles, CA
Cost: Free for industry representatives, $995 for others (early bird discount available)
Description: E3 is the world’s premier trade show for computer and video games and related products. The show is owned by the Entertainment Software Association (ESA), the U.S. association dedicated to serving the business and public affairs needs of the companies, publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. More

Licensing International Expo
Date: June 12-14
Location: Las Vegas, NV
Cost: Free
Description: Licensing International Expo brings retailers, manufacturers, brand owners, and marketers looking to find new properties and brands, see the latest trends in the industry, and to initiate licensing deals. Hosting attendees from over 90 countries, Licensing International Expo 2012 promises to be the largest gathering of licensing professionals anywhere, at any time. Whether you are looking to spot trends, build strategic partnerships, secure promotional tie-ins or take your property worldwide — this is where it all happens! More

American Library Association Annual Conference
Date: June 21-26
Location: Anaheim, CA
Cost: Price varies based on membership status
Description: The ALA Annual Conference is the world’s largest event for the library community. Bringing together more than 25,000 librarians, educators, authors, publishers, literacy experts, illustrators and the leading suppliers to the market, the Annual Conference gives you a once-a-year opportunity to advance your career and improve your library. More

Trend School Chicago
Date: June 26
Location: Chicago, IL
Cost: $2,500
Description: Part strategic retreat, part graduate seminar, The Intelligence Group’s Trend School curriculum utilizes consumer research from the Cassandra Report to immerse participants in the social, technological, and cultural lives of Gen Y. The materials are delivered by a team of executives through presentations, detailed examples, and “hands on” interactive opportunities, all designed to explore the important trends shaping the lives of young consumers. In addition to discussing emerging macro trends from the recently released Cassandra Report, key trends will be presented in web, tech, new media, entertainment, fashion, retail, food and beauty. More

July

Children’s Media Conference
Date: July 4-6
Location: Sheffield, England UK
Cost: £210 (early bird rate)
Description: The Children’s Media Conference is the only gathering in the UK for everyone involved in developing, producing and distributing content to kids – on all platforms. The event welcomes delegates from TV, interactive media, games, licensing, toys, radio, book and magazine publishing, and the arts and culture sector – with speakers from all those areas and beyond. It’s the only time when delegates from across the whole industry get together and, in the UK, it’s the best and most cost-effective way of meeting people relevant to your business. More

Comic-Con
Date: July 12-15
Location: San Diego, CA
Cost: $23 – $175
Description: With an Exhibit Hall that spans over 460,000 square feet, Comic-Con has become the one show to attend. Add the major media attention the show receives and the largest number of attendees of any convention in the country, and you have a major opportunity to reach the biggest possible audience for your product or art. More

BlogWell Chicago
Date: July 18
Location: Chicago, IL
Cost: $250
Description: BlogWell features eight great case studies on the best social media programs at large corporations. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. This event is all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans.

For more coverage of youth marketing, go to the Ypulse Youth Marketing Channel.