When it comes to social media, Gen Z and Millennials certainly play favorites. With YPulse data from our bi-annual Social Media Monitor reports, we’re able see which platforms they’re using most—and the specific differences in their usage. Overall, Snapchat is young consumers’ fifth most used social media platform, but our data shows Gen Z is far more likely to be users than Millennials. We also know exactly what kind of content these gens go to Snapchat for, what kind they post there themselves, and which features of the app they use most. All together, we can see the clear picture of Snapchat’s state of usage with young people and explain how brands can use this to their advantage. In January, Snapchat’s chief creative officer said Snapchat is “‘the best known, [but] least understood’ social platform.” Their “Wait’ll You See This” campaign launched at the same time, highlighting the capability of their augmented reality filters—which have become a huge focus for brands integrating themselves on the app. And though...
- Article
