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Snapchat Snapshot: How Many Gen Z Use This Platform

We look at how many young people use Snapchat, and how the space is primed for brands to interact with Gen Z…

Written and Edited by the YPulse Editorial Team

May 31 2023
North America

KEY TAKEAWAYS

More than half of Gen Z are Snapchat users, but this is down significantly from last year
Brands can connect with young consumers on Snapchat through stories that blend in with the content they’re seeing from friends
Photo and video lenses, especially artificial reality ones, are an easy way for brands to utilize the Snapchat features young people already use

When it comes to social media, Gen Z and Millennials certainly play favorites. With YPulse data from our bi-annual Social Media Monitor reports, we’re able see which platforms they’re using most—and the specific differences in their usage. Overall, Snapchat is young consumers’ fifth most used social media platform, but our data shows Gen Z is far more likely to be users than Millennials. We also know exactly what kind of content these gens go to Snapchat for, what kind they post there themselves, and which features of the app they use most. All together, we can see the clear picture...