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Has The Binge Effect Worn Off for Gen Z and Millennials?

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Streaming services turned Gen Z and Millennials into binge watchers, but with weekly shows returning, we ask how they really want to watch TV… 

TL;DR

  • Gen Z and Millennials watch tons of TV, which is likely why more than half prefer to binge a series than wait for new episodes weekly
  • However, weekly and partial releases are still succeeding with these gens, with several shows of this kind being amongst their favorites
  • Ultimately, they’re always looking for new content, so they may be willing to give up a binge for a good enough show
Recently, streaming services have been toying with doing TV shows the way they used to: a new episode every week. Because while the binge effect took a hold of just about all viewers as streaming became the main way to watch TV and movies, top services like Netflix are thinking cable may have had it...

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