YPulse’s recent Dating & Relationships Report shows that European Gen Z and Millennials are finding dating more difficult, with 71% of them agreeing that “It’s hard to meet a significant other these days.” A lot has to do with the multiplication of options offered by dating apps and social media, which results in users “Talking to others at the same time to keep their options open,” in the words of one of our 24-year-old female respondents from the U.K. Dating apps—a growing market worldwide—have evolved over the years to include more features to adapt to the variety non-dating reasons why young consumers use these platforms for. In our Dating & Relationships survey, YPulse asked Gen Z and Millennials who use dating apps the reasons why they turn to these platforms, with options from a list of answers ranging from “I want to feel less lonely” to “Just for fun, to pass time.” Comparing the answers of young consumers in Western Europe and in North America, our data shows that...
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