YPulse has long told you that Gen Z and Millennials are activist generations, and it continues to be the case in Western Europe: data from our recent Causes / Charity & Activism Report shows that 93% of young Europeans care about social issues. But their passion for specific social causes does change over time, depending on the issues that are impacting their lives at any moment, headlines, cultural shifts, and more. And since the majority of Gen Z and Millennials believe that all brands should do some sort of social good / charitable work, it’s important that those brands understand which causes matter to them right now. So what are the most important causes to young Europeans today? We’ve asked them to tell us which issues they are passionate about, from a list of over 30, and here are their top answers: The Top Social Causes They’re Passionate About Among 13-39-year-olds in Western Europe Racism (31%) Animal Rights (27%) Poverty / Homelessness / Hunger (27%) Climate change / Environment...
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