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The Top 10 Luxury Brands Gen Z and Millennials Want to Own

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These brands are leading luxury shopping for Gen Z and Millennials… 

TL;DR

  • Gucci remains the top luxury brand Gen Z and Millennials want to own thanks to their effective marketing and unique look
  • Gen Z are more likely to consider brands like Apple and Nike luxuries that they want to own
  • Millennials are more likely to want luxury cars, because of their sustainability and innovative tech as much as their name status
Headlines lately are saying that luxury brands are finally being embraced by young consumers—with one report indicating Gen Z and Millennials accounted for all of the luxury market’s growth last year. Brands are attributing this to the ease of online shopping, buy now, pay later programs, and the lure of crypto and NFTs. But YPulse...

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