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The Top 10 Luxury Brands Gen Z and Millennials Want to Own

These brands are leading luxury shopping for Gen Z and Millennials…

Written and Edited by the YPulse Editorial Team

Jan 24 2023
North America

KEY TAKEAWAYS

Gucci remains the top luxury brand Gen Z and Millennials want to own thanks to their effective marketing and unique look
Gen Z are more likely to consider brands like Apple and Nike luxuries that they want to own
Millennials are more likely to want luxury cars, because of their sustainability and innovative tech as much as their name status

Headlines lately are saying that luxury brands are finally being embraced by young consumers—with one report indicating Gen Z and Millennials accounted for all of the luxury market’s growth last year. Brands are attributing this to the ease of online shopping, buy now, pay later programs, and the lure of crypto and NFTs. But YPulse data indicates it’s more than that; our Luxury Report shows Gen Z and Millennials will buy a product they consider luxury just to “treat themselves,” and luxury isn’t just about price to them now. In addition, owning luxury is no longer about just physical products:...