All year long, YPulse shares the most up-to-date research on Gen Z: who they are as consumers, what causes they care about, what video games they play, which screens have the most of their attention, and how brands can best reach them. As 2022 rounds out, we’ve gathered six must-read articles to help your brand understand Gen Z in the coming year:  1. Want Gen Z to Think Positively About Your Brand? Here’s What They Want to See  Our research also shows that nearly across the board Gen Z is less receptive than Millennials to advertising, whether on their social...