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The Biggest Problems Young Europeans Say They Faced in 2022

The majority of young Europeans say the issues in their countries are getting worse, but what are the biggest problems they felt they faced this year?

Written and Edited by the YPulse Editorial Team

Dec 8 2022
Western Europe

KEY TAKEAWAYS

Collectively, Gen Z and Millennials in WE say climate change / the environment was the biggest problem their generation faced in 2022
Many young Europeans—and Brits and Millennials in particular—are also concerned about economic issues and job prospects
Social media and tech addiction are also big problems these gens are facing—and Gen Z is most concerned

Though they once had a reputation for slacktivism, we’ve long said that Gen Z and Millennials are activated generations who fight for the causes that matter to them, and this year we found that this is the case in Western Europe, too. Like their North American counterparts, they’re deeply passionate about the causes they care about most and became even more involved with these issues during the pandemic. What’s more, these gens believe that brands have a responsibility to tackle these issues, and those that are following suit are being celebrated by young consumers. But despite this heightened activism from both themselves and...