Going viral is like the holy grail for most brands trying to reach young consumers, and earlier this year, Chicago-based athleisure company Fox & Robin managed to make headlines and Gen Z’s “For You Pages” with a video that celebrated the gen’s completely absurd humor at work. The TikTok posted by 29-year-old Millennial founder, Tommy Flaim, read, “POV: you start a new company and you only hire Gen Z.” He captioned the video, “It’s a Gen Z world, I’m just their [M]illennial boss,” and shared some of the gen’s hilarious email sign offs like, “Let me know if you have...
