article

How Fox & Robin is Using Gen Z’s Absurd Humor to Stand Out—and Go Viral

We interviewed the founder of Fox & Robin to learn how they’re winning over Gen Z and Millennials…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Gen Z is bringing a “realness” to the workplace by communicating how they actually speak IRL
  • Adopting Gen Z’s “absurdist” humor makes a brand more relatable and increases their chances of going viral on social media
  • Gen Z wants to work for a company with values they can get behind
Going viral is like the holy grail for most brands trying to reach young consumers, and earlier this year, Chicago-based athleisure company Fox & Robin managed to make headlines and Gen Z’s “For You Pages” with a video that celebrated the gen’s completely absurd humor at work. The TikTok posted by 29-year-old Millennial founder, Tommy Flaim, read, “POV: you start a new company and you only hire Gen Z.” He captioned the video, “It’s a Gen Z world, I’m just their [M]illennial boss,” and shared some of the gen’s hilarious email sign offs like, “Let me know if you have...

Stay on the Pulse

Latest Stories
Related Articles
Article

Prediction markets are big among young Americansoffering a trendy new way to make money—but they’re not without concerns… 

Article

Young people are going all in on wellness through social media advice, fitness apps, and gym memberships…  

Article

After years of tracking youth culture, YPulse has seen many “trends” that keep resurfacing, sometimes renamed and treated as new, even if they’ve been recurring for a decade. YPulse’s Trend Timeline series traces where trends that keep going started, how they’ve evolved, and why they’re returning now. For brands, understanding a trend’s history can help distinguish fleeting viral moments from deeper consumer behaviors. Employee creators are the latest example of a tactic that’s been building for years…

YPulse Weekly Newsletter

Get our editors’ weekly picks on the Gen Z and Alpha stories you need to know.

Your newsletter subscriptions are subject to YPulse’s Privacy Policy and Terms and Conditions.

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?