Research shows that entertainment with diverse casts and crews draws in more viewers, and even makes more money, yet diversity in entertainment remains inequal, especially in representation of people of color. Streaming services have had a positive impact on this discrepancy in on-screen and behind-the-camera representation, but there’s absolutely room for growth—and YPulse’s research clearly shows that Gen Z and Millennials aren’t willing to settle for media that doesn’t feature diverse casts, creators, and representation of experiences. Our own TV/Entertainment research found 77% of young people agree that “TV shows / movies should make an effort to represent all races.”...
11/2/22
Media Consumption Report
Gen Z and Millennials have developed vastly different behaviors when it comes to media consumptio...
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