Despite all the time they spend watching content on social media, Gen Z and Millennials in Western Europe still love watching TV shows. In fact, it is one of their favorite hobbies, and one they share with their North American peers. Among all video content available for their entertainment, movies and TV shows are what young Europeans love the most. In YPulse’s WE Media Consumption Report, we asked European Gen Z and Millennials which content they’ve watched in the last week: movies (68%), and TV series (67%) came on top of the list, significantly outpacing social media videos (54%).  Brands need to be aware of a noticeable difference in the way young consumers in North America and Western Europe watch their favorite shows, and other video content. Young Europeans are still attached to old-fashioned television, and data from YPulse’s WE Media Consumption Report shows that they use this device to watch entertainment more than any other screen. In comparison, young North Americans have already cut the cable, and are...