Gen Z and Millennials are social media generations, and with each new platform that emerges, the apps they use are competing for their attention. And while it used to be battles between Facebook, Instagram, YouTube, or Twitter, the platform everyone is looking to measure up to now is TikTok. In the few years it’s been around, and the fewer since it really took off, TikTok has become all young people can talk about; it’s where they start trends, find their next purchase, follow their favorite creators, and well, do everything else. So, for other platforms and brands alike, everyone is wondering how other social media measure up now—our newest trend report has the answer. YPulse’s The TikTok Effect trend report asks 13-39-year-olds all about their social media usage: which platforms they’re on, how often, and what they’re looking for when they use them. They tell us that every platform has a purpose, and that apps shouldn’t always try to imitate the others. But with their obsession with TikTok, every...
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