This winter holiday shopping season has already been defined by budget concerns. Especially for Gen Z and Millennials, the impacts of inflation are changing the way they’ll shop for their loved ones: they’re planning to shop early, spend less, and buy more necessities. But, at the end of the day, they want the gifts they give to be special, and most agree that they’ll do whatever it takes (or costs) to make that happen. In YPulse’s Holiday Shopping Plans report, we dig into what kinds of gifts young people will be giving to their loved ones this year, and how...