Young Europeans love American culture, and many of them now enjoy going to prom at their school and celebrating Halloween with their friends. But there’s an exception to the Americanization of the old continent: Thanksgiving has not (yet!) crossed the ocean. Only 7% of young consumers celebrate Thanksgiving in Western Europe, and in France only 2%. So, what about Black Friday and Cyber Monday, the two special shopping days that happen around Thanksgiving? Well, those are not unique to North America. YPulse explored the topic with the recent WE Holiday Shopping Plans Report and today we’re giving you three stats to help you understand how young Europeans plan to shop for Black Friday / Cyber Monday this year: Most consumers in Western Europe have plans to shop on Black Friday Though Thanksgiving is not a thing in WE, Black Friday definitely is. With almost three-quarters of young Europeans planning to shop these days, this shopping holiday is a real deal in this region. A quick glance at the main...
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