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Social Shopping is Only Getting More Popular with Gen Z and Millennials

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Social shopping isn’t just separate tabs and storefronts, it’s right in the posts Gen Z and Millennials are seeing on their main feed…

TL;DR

  • The majority of Gen Z and Millennials want a direct link to purchase from a social media ad, but think that ad should blend into their feed
  • Young consumers’ interest in shoppable videos has skyrocketed alongside the popularity of short form video content
  • Major brands are split on livestream shopping, but YPulse data shows young people are increasingly interested in it
By now, we all know young people are making plenty of their shopping decisions based on their social media feeds. The recommendations influencers (or really, anyone viral) make are ones Gen Z and Millennials trust and follow. But, many types of content are limited to a “link in bio” or a thread of comments with...

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