Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

Gen Z and Millennials Are Holiday Shopping With Inflation In Mind

PDF

The current economy is impacting young holiday shoppers in more ways than one…

TL;DR

  • The majority of young holiday shoppers are going to be impacted by inflation and the economy
  • Their overall gift budget is strikingly lower than last year
  • Black Friday and Cyber Monday shoppers are hoping for brands to start sales early, so their shopping isn’t relegated to the end of November
This holiday season, Gen Z and Millennials aren’t just thinking about what gifts they’ll buy for their loved ones, but also how they’ll make those gifts fit in their tight budget. Young people think about the price of the gifts they’re buying every year, but inflation has been a top issue on young peoples’ minds...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?