After two years of virtual shopping, IRL retail is making a comeback. So how do young Europeans want to shop now? Two charts tell the story… TL;DR Online shopping was overshadowing IRL retail long before the pandemic, but lockdowns made virtual shopping young Europeans’ norm Young Europeans are still shopping online regularly more than anywhere else, but they’re shopping in-person more this year than last Since last year, young Europeans’ shopping preferences have flipped, hinting at the future of the retail sector For reasons we don’t have to explain, 2020 and 2021 turned shopping into an almost completely virtual experience...