We predicted the gamification of entertainment—here’s how it’s going… TL;DR Gaming is taking up more and more of Gen Z and Millennials’ screen time To compete, major media brands are blurring the lines between content, and making gaming a part of their futures Entertainment and social media brands are successfully building games both in and out of their existing platforms Every brand in the world is competing for time on Gen Z and Millennials’ screens, with TV content having to battle against more and more entertainment formats. Of course, there are more screens than ever before, and on those screens more distractions from what was once the main focus (TV). And for these gens, gaming has become one of TVs biggest rivals. In 2018, YPulse’s State of Gaming trend report found that gaming was taking up nearly as much time as watching TV among young consumers, with the majority playing weekly on mobile, console, or computer. In the years since, their gaming has only picked up. YPulse data also...
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