Gen Z and Millennials are skilled ad skippers, and brands need to get creative to reach them. Here are the types of advertising young Europeans want to see from brands… TL;DR Young Europeans know how to ignore marketing they don’t want to see, but there are types of advertising that many say they like Gen Z and Millennials say most ads are boring and they want brands to entertain them The metaverse is not just a marketing buzzword—Gen Z wants to see brands in their virtual worlds We’ve long known that Gen Z and Millennials are ad-adverse—and that they’re skilled...