Gen Z and Millennials in Western Europe are activated generations. But what are the issues they care about most? We asked… TL;DR The vast majority of young Europeans are passionate about at least one issue, and the pandemic only increased the importance of many causes in their lives Collectively, the top cause they say they’re passionate about it COVID, highlighting young Europeans’ belief that we’re still in the COVID-era But the top causes they care about aren’t the same across the region, with young Britons the most passionate about racism while French and Spanish consumers are most focused on gender...