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What Do Young Consumers Trust Brands To Teach Them?

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
The majority of young people trust brands to teach them something–here are the top things brands could be providing an education on… Gen Z and Millennials are generations of researchers who use Google, YouTube, and social media as their teachers to learn about everything from new passions to the products they’re planning to buy. YPulse’s Self-Taught trend survey dives into what topics young people are turning to the internet to learn, what they wish they had learned in school, and how they research brands. As these generations look to digital resources to learn new things, brands need to understand that...

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