April Fool’s Day has become somewhat of a marketing holiday, with multiple brands vying for the title of best prank.

April Fool's Day has become somewhat of a marketing holiday, with multiple brands vying for the title of best prank. This round up of the best brand hoaxes of the day shows the lengths that brands will go to create the buzziest faux-campaign, with Scope “introducing” a bacon flavored mouthwash, and IKEA “premiering” a high-stool for dogs. (Fast Company)