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We recently gave a Millennial’s point of view on the appeal of extreme events like Tough Mudder, and apparently these endurance activities are appealing to advertisers as well.

We recently gave a Millennial’s point of view on the appeal of extreme events like Tough Mudder, and apparently these endurance activities are appealing to advertisers as well. “Mudvertising” is the new term being given to campaigns involving these events, and big brands are diving into the movement. (AdWeek)

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