We’ve always known those plastic keepsakes inside of Happy Meals are a big draw, but a new study has revealed that McDonald’s and Burger King are relying on toys to sell food to kids more than we might have thought.

We’ve always known those plastic keepsakes inside of Happy Meals are a big draw, but a new study has revealed that McDonald’s and Burger King are relying on toys to sell food to kids more than we might have thought. When targeting children, toy premiums were used in 69% of ads and movie tie-ins in 55%, with food as an afterthought. (AdWeek)