Showrooming, the practice of visiting a store to check out products before buying them online, is a major hurdle for retailers (earlier this year we named it as a major game changer for e-commerce).

Showrooming, the practice of visiting a store to check out products before buying them online, is a major hurdle for retailers (earlier this year we named it as a major game changer for e-commerce). But Best Buy is facing the problem by embracing it, calling their stores “Your Ultimate Holiday Showroom” in their new ads. (Brandchannel)