Thanksgiving and Winter Holiday Plans Report

Yes, we’re headed into a holiday season unlike any before it. Gen Z and Millennials are altering their celebration plans for Thanksgiving and the winter holidays to be COVID-safe—which means that their gatherings and calendars are going to look very different. We explored their plans for Thanksgiving and the holidays and found a plethora of opportunities for brands to step in and help make the end of 2020 a time of celebration. Download the full report for insights on: How their Thanksgiving & Winter Holiday plans have been altered What they’re predicting to spend on the holiday celebrations How important holiday media will be this year How all brands should be approaching holiday messaging   Report length: 12 pages Based on a survey of 1000 13-39-year-olds in the U.S., fielded September 2020