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North America

YPulse Trend Report: The Post-TV Gen

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Eight in 10 consumers ages 13-34 predict that digital services will eventually replace cable and satellite programming. So, is TV as we know it dead? Not yet, but it’s no longer the main source of entertainment for today’s young consumers—we’re reaching the point of the Post-TV Gen. TV screens are considered a nice-to-have for live...

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