WHAT'S IN THE TOPLINE & DATA: Tech Device Ownership Smartphone, Computer (laptop, desktop or netbook), & Tablet Use Importance of Devices Daily Usage Per Device _
Furnishing and decorating their spaces, which brands and channels they’re using, and what home ownership means to their generation.
Building beauty and personal care routines, which brands they’re loyal to, and what drives their product discovery.
Free time and hobbies, which passion projects define their identity, and how those interests connect to brand loyalty.


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