IKEA is betting on young shoppers’ penchant for analog entertainment with a nostalgic, new record player. Young consumers are resurrecting vinyl, with 13% of 13-34-year-olds telling Ypulse they own one. The Swedish home goods giant is partnering up with Teenage Engineering to produce a line of audio goods called FREKVENS that will include “an electronic choir, vinyl player, party lighting and everything else you need in order to throw a really good music party wherever you are.” (Pitchfork)
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