Q2 2015 YPulse Trend Report: Fame Redefined, Fit Gone Glam, Home Sweet Home

Q2 2015  REPORT TRENDS: FAME, REDEFINED The glittery dust has settled. There is no longer any question that digital celebrities’ popularity rivals Hollywood stars’—for teens, they’re even more popular. So now what? What does fame look like now? How do young consumers view it, and how do they interact with celebrities? Who are teens and Millennials interested in watching, where are they interested in watching them, and who is influencing them? Fame has been redefined by the next generation of viewers, and we’re officially in a new era of celebrity influencers.   FIT GONE GLAM Young consumers’ health-consciousness has spun out into a new realm. Workout gear has infiltrated the fashion world where athleisure is on fire. Fitness queens have taken over Instagram, where hashtags like #fitspo and #belfie connect communities of young fitness enthusiasts, and accompany endless images of six packs and spandex clad booties. Exercise plans have become almost cult movements, and 71% of 13-32-year-olds say it’s cool to work out these days. For Millennials, fitness isn’t...