Q3 2015 YPulse Trend Report: Unique is the New Cool, The Body Positive, Talk the Talk

Q3 2015  REPORT TRENDS:   UNIQUE IS THE NEW COOL Not so long ago, young consumers wanted nothing more than to fit in. But now, standing out is the goal, and 66% of 13-33-year-olds agree that being the same as everyone else is boring. But it isn’t just about fashion. Celebrities that stand out and show off their distinctiveness are embraced. Their desire to be different is impacting major life milestones like weddings and parenthood, the restaurants they want to eat at, the hotels they want to stay in, and the brands they want to buy. Sameness is so yesterday—unique is the new cool.   THE BODY POSITIVE The body positivity movement has gained serious momentum with Millennials and teens, who are broadcasting their desire to have all shapes and sizes accepted. Hashtags like #EffYourBeautyStandards and new idols like Tess Holiday have sparked a passionate community of young consumers online—and they’re looking for lasting change. Brands that make missteps with too-skinny models, over-zealous Photoshopping, or perceived fat-shaming are being called...