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North America

Q4 2015 YPulse Trend Report: Genreless Generation, Social Media Illusion, Hispanic Millennial Snapshot

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Q4 2015 REPORT TRENDS:         GENRELESS GENERATION It’s getting harder and harder to pin down the tastes of Millennials and teens. Take music. Where young consumers of previous generations might have felt most passionate about a single genre, today playlists are stacked with multiple genres, and 60% say they don’t primarily listen...

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