Q4 2015 YPulse Trend Report: Genreless Generation, Social Media Illusion, Hispanic Millennial Snapshot

Q4 2015 REPORT TRENDS:         GENRELESS GENERATION It’s getting harder and harder to pin down the tastes of Millennials and teens. Take music. Where young consumers of previous generations might have felt most passionate about a single genre, today playlists are stacked with multiple genres, and 60% say they don’t primarily listen to one genre. But it’s not just about music. From fashion to identity and sexuality, young consumers today are not as interested in being labeled or falling into preexisting buckets. This is a genreless generation, more comfortable with blending and bending categories, and celebrating new combinations than ever before. SOCIAL MEDIA ILLUSION Social media is unquestionably a part of most young peoples’ lives, and the way they portray themselves online is a piece of their personality. Now, with many young consumers growing up with no memory of a pre-social media world, the illusion that social platforms provide has become second nature. They have become experts at carefully crafting the image they send out into the world....