Q1 2016 YPulse Trend Report: Next Level Fandom (Revisited), Less Is More, For A Good Time…

Q1 2016 YPULSE REPORT TRENDS:       NEXT LEVEL FANDOM (REVISITED) Highly connected and organized Millennial fan groups have taken fandom to a new level. In 2013, Ypulse found that Next Level Fandoms were using their numbers, passion and organization to change the meaning of being a fan, and we’ve revisited the trend to take a deeper look into this increasingly relevant space. Almost half of 13-33-year-olds now say they are in a fandom, and these connected groups are influencing brands and entertainment more than ever before. We’re exploring what fandom looks like today, why it appeals, how young members connect and participate in their fandoms, and more…including what brands can do to tap into fandom culture.   LESS IS MORE Overwhelmed by content, options, marketing, and products, more Millennials are beginning to have a minimalist moment. They’re bringing a “less is more” mentality to their homes, closets, diets, and more; while trends like mindfulness and decluttering are beginning to pick up speed. Young consumers have always chosen experiences over products, but...