Q3 2016 YPulse Trend Report: The Diversity Tipping Point, Experiencification, Adulting

Q3 2016 YPULSE REPORT TRENDS:         THE DIVERSITY TIPPING POINT Minorities are now the majority among the next generation, and in 2020, the percentage of white people under 18-years-old in the U.S. is expected to fall below 50%. Today’s young consumers even more diverse than Millennials. We’ve long told brands that they want to see themselves reflected in media, and the calls for diversity in entertainment, marketing, and more are intensifying as their collective voices grow. The Diversity Tipping Point explores the role that race and ethnicity is playing in their own beliefs and views, as well as what they desire and expect out of brands and representation.   EXPERIENCIFICATION Earlier this year, we reported that 74% of 13-33-year-olds would rather spend their money on experiences than products. Their experience-focused behavior has become not just a well-known central value of the generation, but a pivotal preference that has left its mark on multiple industries. As a result, turning your brand or product into an experience has become a major...