Trend REPORT

Q1 2017 YPulse Trend Report: Customization Nation, In Their Heads, The Millennial Employee Handbook

  Q1 2017 YPULSE REPORT TRENDS: (scroll down to download!)     CUSTOMIZATION NATION The days of one-size-fits-all are numbered and customization is being taken to the next level to appeal to young consumers, for whom personalization has become an expectation. Millennials and Gen Z’s taste in products and services that feel like they’re made just for them is spurring innovation in the space. Three quarters of 13-34-year-olds say they’re interested in buying products that are customized to their taste, and over two in five say they have customized a product before. We’re seeing new methods of customization and personalization...
PREVIOUS REPORTS
Article
Report

Gen Z’s top 10 favorite TV shows, games, celebrities, social platforms, and more

Article
Report

How Gen Z is Fueling the Theater Comeback and Box Office Hits

Article
Report

Learn 10 trends Gen Z is fueling now—and how brands can connect to young consumers through them.

Get the Research

TREND REPORT
Q1 2017 YPulse Trend Report: Customization Nation, In Their Heads, The Millennial Employee Handbook
North America
Content
Download report (PDF)
Data
Download data (XLS)