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North America

Q3 2017 YPulse Trend Report: Friend Request, Esports Levels Up, Fintech Rising

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Q3 2017 YPULSE REPORT TRENDS: (scroll down to download!)     FRIEND REQUEST The narrative around young consumers and technology is that it isolates them—but Gen Z and Millennials see tech as essential to maintaining their friendships. In fact, the majority of 13-35-year-olds say that technology is very/extremely important in helping them stay close to friends. In...

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