article

Tate McRae Didn’t Mean it Like That on The Viral List

This week, Gen Z is part of every community, split on whether “Housewife” is a girl boss or trad wife anthem, and sure that money can buy happiness…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Tate McRae’s new song has inspired two different interpretations: celebrating independence and embracing trad wife roles
  • Creators are self-inserting themselves in issues they aren’t directly related to, but community is more than that
  • Gen Z are sharing the purchases, hobbies, and experiences that “money can buy happiness” with
Gen Z is obsessing over Tate McRae’s new song—but so are the trad wives  Welcome to The Viral List, Tate McRae! She’s one of pop music’s biggest stars right now, and TikTok is obsessed with her latest single, “Housewife” (her highest-charting Hot 100 entry as a lead artist!). Ironically, the song is about rejecting the idea that a woman’s value lies in domestic roles. Many Gen Z girlies resonate with that, using the track to celebrate their own independence, ambition, and girl boss energy, with captions that frame “being your own housewife” as the ultimate flex. One creator wrote that...

Stay on the Pulse

Latest Stories
Related Articles
Article

From social media to radio, Gen Z is listening to music everywhere…

Article

The home décor trends Gen Z is interested in are all about making physical space for their passions… 

Article

YPulse explores Gen Z’s trading card hobby—from the types they collect and play with to who’s driving the hobby’s growing popularity...

YPulse Weekly Newsletter

Get our editors’ weekly picks on the Gen Z and Alpha stories you need to know.

Your newsletter subscriptions are subject to YPulse’s Privacy Policy and Terms and Conditions.

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?