Gen Z is making the slouchy bag a status symbol. Instead of a designer logo, a bag just needs to slouch to signal status. Trading in rigid handbag shapes, Gen Z is making the slouchy bag silhouette (i.e. a bag that droops at the center and gives a soft, worn-in shape) trendy again. According to Forbes, Google searches for “slouchy bag” are up 140% compared to last year. Tastemakers sporting the bag style are helping to fuel their popularity online, and research cited in the article suggests young people’s trust in influencers and celebrities strongly shapes what they buy. (To which we say, um, yeah!) The buzz has had the “trickle up” effect, whereby community-oriented fashion trickles up to big brands and luxury goods. The bigger theme is that exclusivity isn’t a marker of status anymore—a bag shows taste through how it’s worn, not what it costs. (Forbes)
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